At The Brave Ones, we stand for more than just clothing—we stand for the hardworking, freedom-loving Americans who make this country great. We believe in faith, family, and freedom, and we design apparel for those who live boldly, speak their truth, and take pride in their work, their country, and their values.
How It All Started
Founded in June 2022, The Brave Ones was created by brothers Todd and Jordan Rosen, two entrepreneurs with a deep passion for America and a mission to create high-quality, American-made apparel that represents the backbone of this nation.
We saw a gap in the market for authentic, well-crafted patriotic clothing, and we set out to build a brand that honors those who work hard, stand up for what’s right, and embrace the American spirit. The Brave Ones isn’t just about making a statement—it’s about creating a movement of people who live with courage and conviction.
Who Are The Brave Ones?
When we say “The Brave Ones,” we’re talking about the men and women who wake up every day and make this country stronger.
Our servicemen and women – The military, police officers, firefighters, and first responders who put their lives on the line to protect our freedoms.
Our farmers – The hardworking hands that put food on our tables, the backbone of America who keep this nation running.
Our fishermen and outdoorsmen – Those who live off the land, honor tradition, and take pride in their craft.
The everyday warriors – Fathers, mothers, business owners, and community leaders who stand up for what’s right, defend their families, and never back down from a challenge.
At The Brave Ones, we make gear for them—for you.
Our Brand Values
At The Brave Ones, everything we do is guided by a core set of values:
Freedom First – We are unapologetically patriotic. Our brand is a tribute to the principles that make America great.
Hard Work & Grit – We respect those who work hard, get their hands dirty, and push forward no matter the obstacles.
Made in America – We believe in keeping jobs here at home. Our clothing is crafted with high-quality materials, sourced and made right here in the USA, ensuring durability and comfort without compromise.
Built for the Bold – Our apparel isn’t just about looking good—it’s about standing strong. Whether you’re on the ranch, at the range, or out on the water, we create clothing that matches your mindset.
Our Clothing: Built for Real Americans
We set out to create apparel that blends patriotism, performance, and everyday wearability.
The Classics: Patriotic Tees & Everyday Apparel
Our best-selling graphic tees feature bold, unapologetic designs inspired by American history, vintage military aesthetics, and the spirit of freedom. Some of our favorites include:
“Love It or Leave It” – A powerful statement of American pride, featuring an eagle in full flight.
“Proud to Be an American” Outdoor Series – Graphics inspired by America’s farmers, fishermen, and outdoorsmen.
“Born & Raised” – Honoring those who grew up with strong values, hard work, and American pride.
We also offer:
✔ Heavyweight hoodies built for comfort and durability
✔ Performance-driven athletic wear for those who never slow down
✔ Denim & rugged workwear for a durable, all-American lifestyle
The Expansion: Lifestyle & Outdoor Apparel
In 2025, we’re expanding beyond tees to establish The Brave Ones as a full lifestyle brand, incorporating outdoor, hunting, and fishing apparel alongside everyday essentials. This includes:
Performance fishing shirts with UV protection and quick-dry technology
Camo & tactical pants built for the hunt
Flannel-lined work jackets & insulated tactical gear
Outdoor gear & accessories for the everyday adventurer
More Than a Brand—A Community
The Brave Ones isn’t just about what we wear—it’s about what we stand for. We support police, firefighters, military personnel, farmers, fishermen, and everyday Americans who work hard and fight for their communities.
Through our “We Are the Brave” initiative, we collaborate with service organizations to give back to those who serve. Whether it’s through charity donations, supporting first responders, or honoring hard-working Americans, we make sure that our success gives back to those who need it most.
Join the Movement
We’re here for the workers, the fighters, the patriots, and the fearless. If you believe in standing tall, living free, and representing American values with pride, The Brave Ones is your brand.
